Pathways Home Health, Hospice & Private Duty

Marketing and Business Development Coordinator

Full-Time 40 hours per week
Pathways Home Health and Hospice





This position will work with the Chief Strategy Officer and Marketing Department to assist in the development and implementation of the marketing strategy. This position will also be responsible for supporting the Care Transition and Marketing Departments; including managing and creating reports, managing appointments for internal and external stakeholders, maintaining the CRM database (Playmaker), extracting reports from the patient database (EPIC), developing marketing concepts and materials, tracking expenses and budgets.  Primary duties also include assisting with developing and supporting the strategic marketing and the overall sales plan; to improve the volume of growth, key target accounts and territory management support.


 Must work well across departments, and understand differing needs in different channels. Needs a good sense of Marketing and has strong writing abilities. Must think long-term and turn strategies and initiatives into actionable tasks.


  • Bachelor’s degree in Business, Communications, Journalism, Marketing, or related field is highly desired.
  • 2-4 years’ of related work experience in marketing communication; background in non-profit marketing in healthcare is plus.
  • Proficient with all Adobe suite applications (Photoshop, Acrobat, Premiere Pro, InDesign, and Illustrator).
  • Demonstrated excellent writing and editing skills. Excellent interpersonal and communication skills with the ability to work effectively with sales team and other cross-functional teams.
  • Experience managing project/program budgets and quantitative skills to assist with analysis/metric tracking and reporting
  • Demonstrated experience using organizational, situational problem-solving and teamwork capabilities
  • Strong computer skills using PowerPoint, Outlook, Word, and Excel. 
  • Experience with database and/or email program management a plus.
  • Attention to detail; ability to multi-task and be flexible enough to evolve in a rapidly changing environment.

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